Robert Pattinson is the new face of Christian Dior’s Dior Homme fragrance.
The ad campaign for the men’s scent will be exclusively featured in Europe and Asia, excluding the UK, China, and Japan.
The partnership had been rumored for some time, but the luxury brand finally confirmed the collaboration on Wednesday morning.
“Today we are excited to announce that he will join the privileged circle of Dior faces,” the company said in a statement.
Pattinson follows in the footsteps of other celebrity Dior spokespeople, such as Jude Law, Charlize Theron, and Natalie Portman.
What do you think of Pattinson’s new gig?
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