Aug 30, 2013

Octavia Spencer Sues Sensa Over Weight-Loss Product Endorsement Deal

Octavia Spencer is suing Sensa Products for allegedly failing to pay her for endorsing the company’s weight-loss products.
According to the lawsuit filed in L.A. Superior Court this week, the Oscar winner passed on a $3 million offer from another firm in order to sign a $1.25 million deal with Sensa, because the company agreed to conditions including an ad campaign that focused on a “healthier lifestyle” rather than simply body transformation.
But the actress says that after she lived up to her end of the bargain, losing a contractually mandated 20 pounds, Sensa began “scheming” to find ways to avoid paying her.
Spencer has sued for breach of contract and fraud, claiming that she’s still owed $700,000 in unmade payments after Sensa allegedly tried to “manufacture a way out of the agreement.”
At the center of the dispute are tweets that Spencer made on Sensa’s behalf extolling the product’s virtues.
The actress included “#spon” — for “sponsored” — at the end of her messages, which Sensa later claimed had undermined the ad campaign.
“Sensa manufactures and markets a diet product designed to trick one’s brain,” Spencer’s legal camp declares in the lawsuit. “Therefore, it’s not surprising that it would manufacture allegations against its most prominent spokesperson, Octavia Spencer.”

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